At its peak, most of the 400 enterprises have now disappeared. What happened to the grain dryer
from 2015 to 2017, China's grain drying industry showed a "blowout" development, and more than 400 enterprises entered in 2016 at its peak. However, by 2018, the whole dryer industry had suffered a cold wave, and there were less than 150 agricultural machinery subsidy systems left. Due to the lack of core competitiveness and professional ability, it is expected that one third of small and micro enterprises will withdraw from market competition this year, and the drying industry will usher in a large-scale resource integration and pattern adjustment
at the second national grain drying equipment technology and Industry Development Summit recently held in Zhengzhou, Henan Province, industry experts from the Ministry of agriculture and rural areas, domestic universities and colleges, as well as technical authorities and business leaders of dryer production enterprises gathered to offer advice and suggestions for the development of China's grain drying industry
dilemma: weak foundation, overcapacity
looking at the development of grain drying machinery in foreign countries, the research on grain dryer started in the 1940s, developed countries basically realized grain drying mechanization from the 1950s to the 1960s, grain drying automation from the 1960s to the 1970s, and grain drying developed towards high efficiency, high quality, energy saving, cost reduction and computer control from the 1970s to 1980s, Since the 1990s, grain drying equipment has reached serialization and standardization. Only from the perspective of stock, compared with the grain drying mechanization level of more than 95% in developed countries such as Europe and the United States, China's grain drying mechanization level is less than 10%, which is still the "short board" of the whole agricultural mechanization
In recent years, the state finance has allocated special funds to subsidize farmers and large grain growers to purchase agricultural machinery products such as grain dryers. Since 2011, drying machines and tools have been included in the national agricultural machinery subsidy catalogue and given key subsidies. Some places, such as Fujian, not only strictly implement the national subsidy standard, but also have 15% cumulative subsidies for grain dryers. Zhejiang, Guangxi, Henan and other provinces have added subsidies equivalent to the national subsidy, reaching 60% of the cumulative subsidy. The policy dividend has injected a "booster" into the development of China's grain drying industrythe rapid development of dryer industry and the rapid improvement of industrial technology, quality and brand have laid an industrial foundation for the high-level growth of dryer product market. China's dryer industry has grown from scratch, from small to large, and has begun to take shape. The dryer produced in China has been greatly improved in technology, performance and brand. However, behind the prosperity of the market, the overcapacity crisis is also emerging
according to statistics, the current ratio of dryer capacity to market demand is about 5:1. At present, enterprises with sales of more than 800 dryers account for less than 4% in China, and enterprises with annual output of less than 300 dryers account for as much as 80%. "The development of domestic grain dryer industry is generally lack of planning, there is no independent brand enterprise with core leading technology in the industry, the ability of product technology development and production of high-quality products is insufficient, the drying energy consumption is high, the quality of grain after drying is poor, the marketing means are diverse, and the market lacks effective supervision." Li Xiaohua, deputy general manager of Zoomlion Heavy Machinery Co., Ltd., said
guoshanhui, general manager of COFCO engineering equipment Wuxi Co., Ltd., believes: "Lack of R & D and innovation, completely copy and blindly follow, and it is impossible to have good products. In the final analysis, the competition of enterprises is the competition of quality. Small enterprises can't compete with large enterprises in quality, so they have to use price leverage to pry the market. The price war will lead to the elimination of enterprises without cost advantage. Enterprises will struggle to the death, start cutting corners and setting consumption traps, which will destroy the reputation of the whole industry. Ultimately, it must be Lose everything. "
breaking the situation: subdivide the target market and adapt to the new demand
"although the number of domestic dryers has an obvious growth trend in recent years, the amount of grain dried by machinery each year accounts for only a fraction of the total grain in China, and the development of grain dryers in China is far from meeting the needs of the development of grain production." Liu Qing, deputy director of the Institute of agricultural products processing engineering of the planning and Design Institute of the Ministry of agriculture and rural areas, believes that with the acceleration of agricultural modernization and the development of agricultural products processing industry, there is great potential for the development of grain dryers in the future
"According to the data of the third agricultural census, small farmers in China account for about 98% of the total number of farmers, which means that the basic national conditions of 'large country small farmers' will not change for a long time. With the emergence of a large number of experimental agricultural business entities that are the only ones that do not destroy the mechanical function of the test piece, the demand for grain drying is increasingly strong, but there are differences in the demand for dryers in different regions and different entities, no matter from the technical level, Or from the perspective of enterprises, segmentation of target markets is an inevitable requirement. " Liu Qing said
different crops have different requirements for safe storage after harvest, and product diversification still needs to be improved. Rice, corn, wheat and other food crops have the largest drying demand, followed by soybeans, rapeseed, seeds, fruits and vegetables, medicinal materials and other economic crops. Among them, rice accounts for about 35% of the total grain production. The moisture content is more than 25% when harvested in the south, and the demand for safe storage is that the moisture content is less than 14%; Corn accounts for 33.6% of the total grain production, with a moisture content of 20% - 24%, and storage requirements of less than 14%. However, a variety of economic crops such as agaric, tobacco, tea, forage, fruits, vegetables, etc., have lower water content for safe storage
in terms of operation requirements, different subjects have different requirements. Although the harvesting machinery has been greatly improved at present, there are still impurities such as straw mixed in it, and a cleaning screen must be first conducted before drying. Liu Qing told: "during our research, we found that many cooperatives hope that the dryer configuration can also meet the function of heating and cleaning between central enterprises and brother units within enterprises." How to achieve cleaning and impurity removal, intelligent process, uniform drying, low operation cost and simple operation has put forward higher requirements for dryer enterprises in China
from the perspective of product form, customer demand has developed from a single drying machine to supporting drying equipment, and then to a complete set of drying project integrating drying, storage and transportation. "In the future, the agricultural machinery and equipment industry will no longer just buy products and services, but buy solutions, that is, provide farmers and agricultural production organizations with modern agricultural production solutions with different crops, different scales and different agricultural production modes. For this reason, Zoomlion timely put forward the business strategy of 'service provider for the whole process solution of agricultural production mechanization', and under the guidance of this strategy, adhere to the scientific and technological innovation of agricultural machinery, And achieved certain results. " Li Xiaohua introduced that the auxiliary project independently developed by Zoomlion, including wet feeding hopper, wet barn, elevator, chain conveyor and other equipment, aims to provide a complete set of solutions, which is to make the user experience more convenient and economic benefits higher
in addition, the national requirements for environmental protection have increased year by year. Energy-saving and environmental friendly drying equipment and heat sources will become the focus of users' attention. Production enterprises should actively respond to the national environmental protection requirements, develop targeted environmental protection products, and meet the market demand. "The development trend of drying equipment is to give full play to the energy characteristics of different regions, such as adopting various combined heating methods, transplanting heat pump and heat pipe technology, developing solar grain dryers, etc. at the same time, developing automatic control technology of grain dryers to ensure the realization of optimal operating conditions. With human attention to environmental protection, environmental grain dryers and heat sources will be the direction of in-depth research in the future." Guoguixia, chief engineer of Zhengzhou WANGU Machinery Co., Ltd., said
goal: large scale, branding, intelligence, environmental protection and efficiency
since 2018, the number of new installed users in the dryer industry has decreased sharply. Due to environmental protection and competitive pressure, many old users have begun to upgrade or upgrade their equipment. Through long-term use, these old users have become experts in drying and have strong brand awareness and quality awareness. At this stage, the underlying logic of competition in the domestic dryer industry has changed completely, "brand + service" has become a new competitive tool
"from the long-term market feedback, when users, especially big customers, choose dryers, price is not the first factor, and brands with good performance and manufacturers with good services in the market become the first choice. Affected by the increasing demand of high-end customers, national dryer enterprises' main efforts are to focus on technology, improve quality, cultivate brand awareness and enhance service awareness." Guoshanhui said
foreign brands and domestic first-line brands have certain market advantages in large grain depots, grain postpartum service centers, and large projects with abundant funds. With the further changes in the mode of agricultural production and management in China, the scale of land is further concentrated, the requirements for drying capacity are greater and greater, and the requirements for automation and environmental protection are higher and higher. The traditional medium and small tonnage can no longer meet the production requirements, which will provide a broad space for the development of large, environmentally friendly and intelligent dryers
for the intelligent control of drying, China has made some progress and is constantly exploring. According to Zhu Wenwen, vice president of Henan University of technology, the intelligent grain drying solution will further promote the organic integration of drying process and Internet technology, realize remote real-time data acquisition and control of grain drying process, realize unified on-site management, and build an integrated operation platform for experts, equipment manufacturers, and users. Intelligent mining of the data stored in the management platform can realize intelligent decision-making and intelligent control of grain drying equipment on the one hand, and barrier free communication between personnel and equipment, production enterprises and users on the other hand, so as to provide decision-making basis for production enterprises and users
in the future, the drying equipment will be seamlessly connected with the intelligent grain depot system. The intelligent, information-based and digital construction of grain depots is one of the supporting construction contents. Through the establishment of the information management platform in the reservoir area, the intellectualization of grain warehousing and storage, the automation of grain operations and the visualization of daily management can be realized. As the main means of grain storage and grain preservation, drying is also an information node of intelligent construction. The drying system adopts standard and open data interfaces and seamlessly connects with the upper management platform to realize the management functions of drying operation scheduling, equipment management, energy efficiency analysis and team evaluation. In addition, the drying process control, equipment operation status, parameter setting monitoring, energy consumption and other data can also be directly shared and interconnected, and the coherent information is as follows: solve the problem of "information island" in the construction of grain depot information management
on the whole, in 2019, the industry will be deeply shuffled, and enterprises with strong comprehensive strength and professional ability will cross the "jungle of thorns" to obtain more orders and high-quality customers. With the increasingly standardized development of the industry, the market demand is becoming more and more rational. A large-scale, intelligent, branded, environmentally friendly and efficient grain dryer is bound to be the direction of future efforts
The stable and healthy development of the grain dryer industry is the key link to solve the "last mile" problem of grain production and an important guarantee for China's food security. China's grain drying equipment industry is still in a non-standard development stage, and the road ahead is full of thorns and challenges. We should recognize the current situation and prospects of China's grain drying industry, and rely on the joint efforts of enterprises, markets and governments to make the grain dryer industry move towards a benign and healthy developmentLINK
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