Design technology of the hottest color box

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Design process of color box and color box

packaging design is the first step in the production of paper containers, and it is also the basis of the whole production. Its content is constantly changing with the transformation of packaging functions, and with the intensification of market competition and the continuous reduction of enterprise profits, the content of design work is getting richer and richer, but also becomes more and more important

the overall solution of product packaging design

design is a conscious creation and operation performance based on the appropriate treatment of shape, decoration and color based on a certain idea, in order to attract people's aesthetic feeling and attention

the concept and meaning of packaging design vary with the different research and service objects. Broadly speaking, product packaging design is a design activity aimed at the three major functions of packaging to protect products, facilitate use and promote sales. The design work should include the protection design of the product (such as slow 3. The reverse direction makes the middle beam run, punching packaging design, moisture-proof and other functional packaging design), structure and process design (such as collective packaging, combined packaging design, etc.) and the modeling and decoration design of the packaged product. In a narrow sense, packaging design only includes three main contents: packaging structure, modeling and decoration design, but the three are not simply stacked and added, but an organic combination of mutual connection and interaction

in recent years, packaging design, widely recognized by the packaging industry, is a product oriented overall packaging solution, which generally includes the analysis of the characteristics of the packaged goods and packaging requirements, the analysis of the product circulation environment, the positioning of packaging design, the determination of packaging materials and packaging forms, the packaging decoration, packaging promotion, the production and evaluation of packaging samples, and the determination of product packaging technology and equipment. It can be seen that the overall solution of product packaging essentially includes the connotation of generalized packaging design, but also involves other fields

characteristics of packaging design

the characteristics of packaging design are mainly embodied in practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of design. It mainly considers the function and function of the product, which can be reflected through the packaging materials, structures, shapes and patterns. The functions and functions of commodities are different, and the requirements for the practicality of packaging design are also different. Aesthetic requirements combine various factors to design packaging product design that conforms to the characteristics of the times, national characteristics and outstanding aesthetic feeling. Economy is to obtain the maximum product effect with the least cost investment. Originality is to be good at innovating without breaking away from society and the times, and contain new creation in the superficial ordinary form. Each of the above points has its own independence and is interrelated, which has important guiding significance for the design work, and it is required to consider the whole design

design principles of color boxes

commodity packaging is mainly divided into transportation packaging and sales packaging. Sales packaging is the packaging that meets and uses directly with consumers. In addition to its use performance, it should also have strong artistry. Its shape and structural design should meet the requirements of science, beauty and marketability. In the design, we should not only consider the scientific and reasonable problems of structure, but also consider the beauty of shape and decoration. Excellent packaging modeling and structural design can not only accommodate and protect commodities, beautify commodities and promote the sales of commodities, but also be easy to carry, use, display and transport

when designing, we should first meet the overall design requirements, and then give consideration to the relationship between structural design, modeling design and decoration design, that is, the structural design should be based on the characteristics of the packaged products, environmental factors and user requirements. Reasonably design the carton cover, bottom, adhesive flap, dust flap and other components of the carton. It should not only meet the principles of overall design, but also coordinate with the requirements of modeling and decoration design; Modeling and decoration design should emphasize the display and display of packaging from the perspective of aesthetics. In addition, size and strength design is also an important part of carton design, which not only affects the appearance quality of products, but also relates to production and circulation costs

structural design

modeling and structural design is an important part of commodity packaging. The design of packaging structure is based on the actual conditions of packaging and production, and the design of the external structure and internal accessories of packaging according to scientific principles. The design must ensure that the structure has sufficient strength, hardness and resistance to other environments. Two points should be considered: one is to protect the primary function of the product, and the other is to meet the important characteristics of modern packaging, such as transportation, processing characteristics, etc

for qualified carton products, start with the correct structural design. Designers should not only truly understand the customer's intention, but also be familiar with the subsequent processing technology. Only in this way can the customer's intention be transformed into qualified products and ensure the smooth subsequent processing of products. Designers should understand the nature, shape, size and weight of the contents before the design starts; Arrangement, transportation and stacking of contents; Storage environment, transportation route and time, carton type and manufacturing materials and other information

after confirming all kinds of information, we should also know whether the cartons required to be designed focus on transportation cartons or sales cartons. The sales carton belongs to the category of commercial packaging, which focuses on the appearance and image of the carton, and the requirements of printing process need to be considered in the design. Transportation cartons belong to the industrial packaging category, so it is more necessary to consider the compression resistance, shock resistance and other requirements of cartons, and design the opening and die-cutting position without affecting its strength. Due to its repeated use, it is also necessary to consider the efficiency of packing and the production efficiency of the factory. When the required carton type is determined, the design work can be started. The following problems must be paid attention to when designing

strength problem: the design of corrugated type is the primary content of strength design. Cardboard can be divided into single corrugated and multi-layer corrugated. Each layer has several corrugated types A, B and C, which can be selected. First, arrange according to the understanding before design. The weather and transportation conditions during transportation should be taken into account when designing the box type of exported cartons. As a large commodity packaging, corrugated boxes should be designed as simple as possible, easy to handle, and avoid die-cutting, so as to avoid too many die-cutting processes that reduce the overall performance of the box and make the process too complex. At the same time, we should also consider the convenience of packing, and some need to consider mechanical packing and other factors. According to the local transportation and handling conditions, handle holes and other humanities can be added to the larger packaging boxes. The specific use is as follows: chemical design to facilitate handling

material selection: the selection of carton material is an important part of strength design, which not only affects the printing effect, but also affects the physical properties of corrugated boxes after forming. For example, there is a close relationship between the water content of paper sheets and the strength of cartons. Different weather conditions should be taken into account when distributing paper in cartons. When distributing paper for export cartons, the raw paper must have higher physical properties. At the same time, the produced paperboard must also meet the requirements in terms of physical properties such as burst resistance, edge pressure and bonding

an important reason why cartons and cartons are favored is their green and environmental protection advantages. The use of ink, additives, polish and other consumables, the recycling performance of paperboard or composite paperboard itself, and the waste disposal must meet the requirements of environmental protection. Whether the packaging of food, drugs or children's toys meets the requirements of hygiene, health and safety is a very noteworthy issue. Of course, as the packaging of exported goods, we should consider the relevant laws and regulations of the destination country

size: when designing the size of corrugated boxes, in addition to reasonably setting the length, width and height ratio of corrugated boxes according to the contents, it should also consider combining with different container types to make full use of the space of containers, avoid the waste of space in the transportation process of products, and also be conducive to the transportation safety of products

printing process: the design work should also consider the differences between different printing processes. The printing methods commonly used in corrugated boxes in China mainly include offset printing, flexo printing, gravure printing, etc. The change of printing method directly affects other processes, and the maximum experimental force is limited to the change of printing materials. For example, if you choose coated white board, it is difficult to print with water-based ink flexographic printing. The process scheme can be comprehensively considered according to the characteristics of different printing methods and other aspects of design. For example, when using the popular flexo printing process of cartons and cartons, we should pay attention to the layout

when designing thin lines, small text and dotted patterns, flexo should not be arranged on the same page with a large area of full page. Due to the large printing pressure required by the full version field, it is easy to deform small words and patterns, make the printed products fuzzy and unclear, and have quality problems such as broken lines, font strokes falling off, dot loss, etc., which will accelerate the wear and tear or crush the printing plate. If it must be designed on a printing plate, the same exposure time cannot be used for full-scale field and small graphics and texts. It is necessary to extend the exposure time to improve the hardness and printing resistance of the printing plate at the small graphics and texts

carton printing generally has more chromatic plates. When making up, the printing plates cannot be cut too scattered. It is best to make the printing plates of the same color into a whole. Be careful when pasting the unavoidable loose plates and small plates, otherwise the small and fragmentary plates will be damaged and lost in the printing process due to the weak pasting in the production process. In addition, when pasting, maintaining and replacing small or fine patterns and text plates, do not pull hard to prevent damage and tearing

in order to overcome the problems of uneven and rough paperboard surface, the printing plate is required to be wear-resistant, strong impact resistance, moderate hardness, good resilience after compression, uniform inking and consistent thickness. The layout design, hardness requirements and production methods of flexographic plates should be changed according to the size of patterns, words and lines and the material of corrugated board. When the quality of corrugated board is poor and the color of full plate solid bottom is printed, the thicker and softer flexo is selected; When corrugated board is of good quality and printing fine patterns, small characters and line plates, flexographic resin plates with high hardness and thin thickness are selected

if the surface of corrugated board is uneven, warped, the printing surface falls off powder, roughened, and there are sand particles in the paper, it will cause plate pasting, crushing, wear or damage to the flexographic resin plate, and shorten the service life of the printing plate. Therefore, the quality of base paper should be strictly controlled in the production process of corrugated board

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